Rising Dancehall artist Kranium reignites his smash single, "Nobody Has To Know," with a fresh feature from singer-rapper Ty Dolla $ign. In the accompanying music video, the collaborators visit a sandy dune as they infuse sensuality and flirtation on their female companions.
"To me this video shows how things can be perceived one way but can turn out the total opposite," states Kranium.
Kranium, who just signed a major record deal with Atlantic Records, will use their marketing power to extend the reach of the already successful song.
"Nobody Has To Know" dropped in 2013 and has amassed millions of views on Youtube, Soundcloud, and Spotify. Also, artists like Chris Brown and Drake has covered the record on their tours.
Kranium is currently hard at work on his Atlantic Records debut with Billboard producer, Ricky Blaze out of Brooklyn. The as-yet-untitled album is due later this year.