Diddy has conquered the vodka world with Ciroc, now the hip-hop head and entrepreneur is setting his sights on the tequila empire by picking up the affluent tequila brand DeLeón. The venture is a partnership between Diddy’s company Combs Wine & Spirits and Diageo.
“Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio. DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights,” said Diddy in a statement.
A bottle of DeLeón cost anywhere between $120 and $1,000 and is a favorite among celebs in the entertainment industry.