Beyonce Handles Pepsi, Health Critics: ‘Pepsi Respects Musicians and Artistry’

Is Beyonce a hypocrite? Does her agreement to collaborate with Pepsi, becoming a face for the brand, erase the work she did with First Lady Michelle Obama (Let's Move Fitness Campaign)?

According to some critics, Beyonce is "renting her image to a product that may one day be ranked with cigarettes as a killer."

"From saying, as she once did in referring to Let’s Move, that she was 'excited to be part of this effort that addresses a public health crisis,' she’s become part of an effort that promotes a public health crisis," Mark Bittman wrote in an Opinion column via The New York Times.

In a new interview with Flaunt magazine, which she covers this month, Beyonce took on Bittman and those who have been critical of her working with Pepsi.

"Pepsi is a brand I've grown up seeing my heroes collaborate with. The company respects musicians and artistry," Beyonce told Flaunt. "I wouldn't encourage any person, especially a child, to live life without balance."