Platinum-selling singer/songwriter TxTHEWAY recently debuted the visuals for “JUMP,” his latest single as a solo artist. Formerly known as T-Baby, the South Florida native dropped the single towards the end of March. The music video that accompanied was directed by world-renowned video and commercial director DREFILMS.
Inspired by TxTHEWAY’s hometown of Miramar, FL, the music video for “JUMP” mostly depicts the typical lifestyle for the everyday Black South Floridian. TxTHEWAY returned to Miramar to film the video. There’s money, trapping, strippers, and the inevitable senseless violence that follows. Though most of the scenes are accurate representations of what one would see if they lived in South Florida, the shot of a stripper dancing on the basketball court is obviously a fantasy; maybe.
The song itself contains that easy going bounce style that’s perfect for cruising the streets in your vintage Oldsmobile Cutlass or Mercedes E-Class. Produced by MOTIV, “JUMP” hits the midpoint between chill and hype. With a chorus that boasts, “Got a whole lot of money in my pocket right now” and “Got a whole lot of homies that’s dead right now,” the song expresses an all too familiar reality of the average street hustler. Especially, when you add in the stresses of law enforcement, imprisonment, and gunplay.
“JUMP” is essentially a reflection piece that captures the good and bad times associated with a certain lifestyle that many people will never know. For those who are all too aware, it’s a reminder of the constant battles that take place when you’re an inhabitant of the streets.
Though TxTHEWAY is considered a new artist, he is definitely not new to the music industry. Besides being a rapper, singer, and songwriter, he’s worked closely as a collaborator with notable artists such as Major Lazer, Jason Derulo, Diplo, and many others. On March 7th, UnitedMasters redistributed signee TxTHEWAY – rapper, singer and songwriter, to film the visual for “JUMP.”
Some of the most popular hits that he co-wrote include Major Lazer’s “Light It Up” ft. Nyla and Fuse ODG. “Light it Up” peaked at #1 on Billboards Dance/Mix Show Airplay chart and became a platinum-selling hit record in the U.S. and internationally. Quite an accomplishment for a new solo artist.
“JUMP” is definitely a siren for the Summer with an impactful message that can inform the masses. So far, the song has garnered approximately 161,0000 hits on Spotify.
“Jump” by TxTHEWAY is a high-energy hip-hop track that exudes confidence and adrenaline. The song kicks off with a driving beat and a vibrant synth line, creating an intense and pulsating atmosphere. The production is sleek and modern, with a booming bass and crisp percussion that sets a relentless pace, making it ideal for the dance floor or workout playlist.
TxTHEWAY’s delivery is bold and assertive, with rapid-fire verses that bring a sense of urgency and power to the track. His flow is tight and rhythmic, perfectly in sync with the song’s fast-paced tempo. The lyrics are filled with swagger and bravado, focusing on themes of ambition, success, and living life at full throttle. The chorus is a catchy and repetitive call to action, urging listeners to “jump” into the excitement and energy of the moment.
The production features a blend of electronic and hip-hop elements, with a pulsating rhythm that keeps the momentum going throughout the song. There are moments of build-up and release, adding dynamic contrast and heightening the sense of excitement.
Overall, “Jump” by TxTHEWAY is a high-octane hip-hop track that captures the thrill and intensity of living in the moment. Its infectious beats, catchy chorus, and confident delivery make it a standout addition to any hip-hop or party playlist. The song’s energetic vibe and driving production ensure that it leaves a lasting impression, motivating listeners to embrace the energy and take the leap.
Martel Sharpe
