The Beat reveals music video for brand new single, ‘Side to Side,’ taken their first album in 30 years ‘Bounce,’ the band’s fourth LP.
“Side to Side” by The Beat, featuring Ranking Roger and Ranking JNR, is a vibrant track that captures the essence of ska and reggae with a contemporary twist. Released in 2016, the song is a powerful reminder of The Beat’s enduring influence on the genre, while also showcasing the seamless collaboration between generations of musicians.
The production of “Side to Side” is energetic and infectious, driven by a punchy rhythm section, upbeat guitar riffs, and the signature offbeat ska groove. The horns add a lively, brassy texture that elevates the track’s dynamic sound. Ranking Roger’s vocals bring a sense of urgency and passion to the lyrics, reflecting the socially conscious themes that The Beat has long been known for. His delivery is sharp and commanding, blending perfectly with the rhythmic flow of the music.
Ranking JNR, Roger’s son, adds a fresh perspective with his verses, infusing the track with youthful energy and a modern edge. His style complements his father’s, creating a powerful dynamic that bridges the gap between the classic and the contemporary.
Lyrically, “Side to Side” addresses themes of unity and resistance, encouraging listeners to stay strong and resilient in the face of adversity. The song’s call-and-response structure reinforces its message of solidarity, making it both a rallying cry and a celebration of togetherness.
“Side to Side” is a testament to The Beat’s legacy and their ability to evolve while staying true to their roots, offering a track that is both timeless and relevant.
Joining Roger in the revitalized Beat is his son Ranking Junior AKA Matthew Murphy, a powerhouse MC who brings to the band an update on the toasting that made Ranking Roger such a pivotal part of the original Beat. Side to Side features Ranking Junior taking the lead as well as co-writing the track with his dad Ranking Roger.
Life-long friends, The Selecter and The Beat are two of the main bands to come out of 2 Tone – a crucial musical and cultural movement which is still as relevant today as it was over 30 years ago. Renowned for their energetic live shows, longevity has not diminished either band’s ability to put in a performance and get everyone in a room, or field, dancing. The bands are teaming up to give fans a rare treat, hitting the road together for a number of dates around the UK and Ireland in Spring 2017. Originally a six-date tour, due to demand they have now added 8 more dates.
