UK rapper Ikes searches for “Clarity” in his video featuring fellow UK singer Hayley Cassidy.
Directed by Ashleigh Jadee, the video conveys the message of the song in which Ikes talks about seeking clarity on a turbulent relationship.
Ikes explains, “I think everyone can relate to this song on some level. We’ve all been in that place where you start seeing someone and then a little down the line you’re wondering where you both stand. The guy may want to avoid putting a title on things, but that leaves the woman really lost. Where’s the clarity?”
The song features production from oneBlackRussian and additional production and mixing from Grammy Award-winning J.U.S.T.I.C.E League engineer Edward Nixon (Eminem, Mary J. Blige, Rick Ross). “Clarity” is taken from his EP OutsideIn – described as a rebirth of sorts – and sees Ikes explore a different sound to his previous material. The same personal, impassioned lyrics and storytelling abilities that have been integral to his early success are back once again and this time are supported by a more accessible sound brought to the forefront by singer-songwriter Hayley Cassidy, who lends her vocals to the track’s melodic hook.