Drake is a dope emcee because he has been able to be real to himself and has opened himself to his fans. Drake has further expanded what it is to be a rapper. Rappers don’t have to be hard all the time. But this is not about the new brand of Emo Hip Hop Drake produces. This is about a new fresh artists from the dirty and dangerous streets of New Orleans that has given us a raw and uncut look at the world as an R&B artist. Who said singers had to be soft and have a curl? August Alsina is in a lane all his own. He has been through numerous trials and tribulations throughout his life. However, despite the darkness, Alsina has found a way to garner spotlight and on his own terms. Here are a couple reasons August Alsina's real and raw approach is good for the R&B game.
We can not predict the future, but we do know that August has something to say and he sounds good saying it. Watch out for this cat from The Big Easy. He might be the next big thing.
August has something special that is coupled with his ability to sing and connect with his audience. He is fresh in the game but has a lot to offer. Doing his thing on stage, radio and wax, the fans get to witness a singer that lives what he speaks.
When August first started showcasing his talent, he posted a “gang” of Youtube video covers from artists such as Musiq Soulchild and Lyfe Jennings until he was kicked out his house in Houston at the age of 16. When reality set in, August packed his belongings and moved back to New Orleans to fend for himself. He initially spent his time bouncing from one family members crib to the next. At this point, August desperately turned to the streets and started hustling. He never forgot his dream of being a singer and later relocated to Atlanta in 2011 to begin his journey as a musician under the guidance of NNTME MuCo. It seem dreams, hard work and prayer works because August found himself working with the award winning singer/songwriter The-Dream, who is prepping his debut project for release through his Radio Killa/Def Jam imprint. August has just started from our perspective, but he has been on a long journey. Hopefully, he will be able to add some of that New Orleans’ realness to the game.
What can we say … he’s dope. He has that it factor a lot of other artists don’t have and his music is true to life. Not only is he a singer but also a rapper.
Who does he remind you of?
New Orleans has always been a hub of musical creativity. The Big Easy has always had a rich history and culture that helped to shape the sights and sounds of this dynamic place that is more mixed up then their spicy gumbo. This city’s mix of Spanish, French, African and Native American cultures has created a sound that is unique. Jazz, Funk, Rhythm & Blues, Rock & Roll and now Hip Hop are just as much a part of the musical landscape as their brilliant architecture. Brass band parades and above ground cemeteries are some things that are part of Mr. Alsina’s roots.
New Orleans also has a darker side that has always been plagued with poverty and violence. August constantly speaks of the beautiful ugly contrast between culture and crime in his hometown. He has experienced both sides and finds a way to take us on a guided tour through his hood.
Trials & Tribulations
August had to deal with the carnage of drugs and violence in his household since a young age. A series of unfortunate events in his life helped to mold the man he is today. August’s father passed away while battling drugs and alcohol when he was only 14 years old. A year later, his best friend was shot and killed in the streets of Houston. When August was 17 his older brother was shot and killed in New Orleans East. August became desensitized to the violence and discusses these real issues in his music.
“I never expected them [the police] to find his killer”, August explains. “People die everyday in the streets of New Orleans. Unfortunately, death has become a way of life.”
His brother’s death seemed to fuel this young man to seek something better so he began to pursue music. It is these experiences that August draws from for emotion and gripping lyrics that hold his fans hostage.
Check out August Alsina’s Profile