Lil Wayne's verse on Future's song “Karate Chop (Remix)”, released in February, offended many a listener when he compared a sex act to the brutal 1955 murder of Emmett Till, a case brought to the forefront of the civil rights movement.
"Beat the p—y up like Emmett Till," part of the lyric states, the uproar causing Sony to axe Wayne's version of the song. Never receiving an official apology from Wayne for the verse made Till's family go after Weezy’s cashflow: the family wants Mountain Dew to scrap their endorsement deal with the rapper.
A video was released on Youtube of a Till family spokesperson on behalf of the Till family and the Mamie Till Mobley Memorial Foundation expressing their disdain of the lyrics and desire to boycott the Pepsi brand. "We also support blocking and banning the endorsements. I've maintained through February, Don't do the Dew. His biggest endorsement is through Pepsi's Mountain Dew. Stop buying it, stop lining his pockets. People are outraged because they feel that he should apologize to our family," the spokesperson says.
This comes just weeks after Reebok pulled the plug on Rick Ross’s endorsement deal for his lyrics on Rocko's "U.O.E.N.O." that insinuated date rape.