Sean “Diddy” Combs has a plan to hydrate you after you dehydrate from drinking his Ciroc liquor beverage. The entertainment mogul has partnered with long-time associate Mark Wahlberg, and Southern California-based fitness and wellness water brand, AQUAhydrate, in a new joint venture deal.
Combs and Wahlberg will be charged with overseeing the company's business strategy along with CEO John Cochran, while helping to secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.
“This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” adds Combs. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
AQUAhydrate has been gaining brand exposure, especially after being voted BevNET’s Best of 2012 for Best Product Revamp. In addition, AQUAhydrate recently inked an official partnership with the Los Angeles Clippers wherein the product will be distributed to the team on and off the court.