With Dr. Dre’s Beats By Dre devouring the market, we’re guessing 50 Cent wanted another world renowned music producer to help him elevate his SMS Audio product line to the next level – enters Timbaland. The G-Unit boss and the super-producer, who previously collaborated on music, has inked a new partnership, making Timbaland a share owner and a member of the company’s board of directors.
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” said Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer,” adds 50 Cent. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”
In his new role, Timbo will be charged with helping the company with Research & Development (R&D) and with their audio engineering process.
SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio product line includes the new STREET by 50 wired on-ear headphones, STREET by 50 over-ear wired headphones, STREET by 50 in-ear wired headphones, STREET by 50 wired DJ Pro Performance headphones and SYNC by 50 over-ear wireless headphones â which integrate Kleer wireless technology to allow up to four listeners to simultaneously rock from a single source.
Through its partnership with Feeding America, each online U.S. sale of SMS Audio headphones through www.SMSAUDIO.com will provide 250 meals to American families in need.