Despite having an impressive cast and the Thanksgiving Holiday in play, "Black Nativity" got off to a slow start at the box office this week.
According to THR, "Black Nativity" opened low on Wednesday but picked up slightly on Thursday and Friday.
"The pic, playing in 1,516 locations and facing tough competition from African-American comedy The Best Man Holiday, should earn $5 million through Sunday," reports THR.
The ensemble cast of "Black Nativity" includes Nas, who plays a street Prophet (Isaiah), Jacob Latimore, Angela Bassett, Forest Whitaker, Tyrese Gibson, Mary J. Blige, Luke James and Jennifer Hudson.
If you’re a fan of hip-hop legend Nas, then you were likely excited to hear about his involvement in the holiday film ‘Black Nativity’. Unfortunately, it seems that the movie is off to a slow start at the box office.
Despite having an impressive cast and a heartwarming plot, it appears that audiences aren’t flocking to theaters for this particular holiday flick.
So what’s going on with ‘Black Nativity’? In this article, we’ll explore the reasons behind its lackluster box office performance and discuss whether there’s any hope for it to pick up steam in the coming weeks.
Whether you’ve seen the film or not, there’s no denying that Nas’ involvement is intriguing – so let’s dive into what went wrong (or right) with this latest addition to the Christmas movie canon.
The Plot and Cast of ‘Black Nativity’
Now you’re probably wondering, who’s in this movie? Well, let me tell you, it stars Jennifer Hudson, Forest Whitaker, and Angela Bassett, just to name a few. This talented cast brings the musical drama ‘Black Nativity’ to life with their powerful performances.
The story follows Langston (played by Jacob Latimore), a teenager who is sent to spend Christmas with his grandparents in New York City after his mother struggles to make ends meet. Jennifer Hudson plays Naima, Langston’s mother who is forced to send him away due to financial difficulties. Her emotional performance captures the pain of having to make such a tough decision for the well-being of her son.
Forest Whitaker and Angela Bassett play Langston’s estranged grandparents who have their own secrets and past traumas that they must confront during Langston’s visit. The film also features musical performances from the cast including songs like ‘Silent Night’and ‘Have Yourself A Merry Little Christmas.’
With such an impressive cast and heartwarming storyline, it’s surprising that ‘Black Nativity’ has had a slow start at the holiday box office. Nonetheless, the talent on screen makes this film worth watching this holiday season.
Box Office Performance and Future Prospects
You might be interested to know that the film’s performance at the box office during this holiday season has been lackluster, with a long road ahead for potential success. Despite being released on November 27, ‘Black Nativity’ has only made $5 million in its first two weeks of release. This puts it far behind other holiday releases like ‘Frozen’ and ‘The Hunger Games: Catching Fire.’
There are several factors that could be contributing to the slow start of ‘Black Nativity.’ For one, it’s a niche film with a primarily African American cast and Christian themes, which may not appeal to mainstream audiences as much as other holiday films with broader appeal. Additionally, the marketing for the film may not have been effective enough to draw in larger crowds.
However, there is still hope for ‘Black Nativity’ to pick up steam as we head into Christmas week and beyond. Word-of-mouth can play a big role in driving ticket sales, especially during this time of year when families are looking for movies to see together. The film also has an impressive cast including Forest Whitaker, Angela Bassett, Jennifer Hudson, and Tyrese Gibson, which could help attract more viewers.
Only time will tell if ‘Black Nativity’ will become a hit or remain a disappointment at the box office this holiday season.
Conclusion
So, it seems that ‘Black Nativity’ isn’t off to the strongest start at the holiday box office. Despite a talented cast and an interesting plot, it appears that audiences may be turning elsewhere for their seasonal movie fix.
However, all hope is not lost for this film. With the holiday season in full swing, there’s still plenty of time for ‘Black Nativity’ to pick up steam and attract more viewers. And who knows? Maybe word of mouth will spread and bring even more people to theaters to experience this unique and uplifting story.
Only time will tell how well this film will ultimately perform at the box office, but one thing is certain: it deserves a chance to shine during this special time of year.
