Rihanna and her mentor Jay-Z has been tapped by Budweiser for a new international campaign called "Made for Music." With music at the heart and set to reach over 85 countries, the marketing initiative will include TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts.
Budweiser is attempting to make their brand more iconic around the world, similar to the Coke brand. Music "allows us to bring Budweiser back as an icon of pop culture," said Ricardo Marques, Bud's global advertising director.
Jay-Z's partnership with Budweiser has been intact since launching his music festival, "Made in America," in Philadelphia.
Check out the below ads of Rihanna and Jay-Z, which "capture the creative spirit of a global generation, showcasing the many ways people create," according to a statement from the Bud. The Rihanna ad features her newest single "Right Now," while the Jay-Z spot features his "PSA" single.
Music and beer – they go together like peanut butter and jelly. Now, Jay-Z and Rihanna are teaming up with Budweiser for an epic music experience called “Made For Music”! This one-of-a-kind collaboration will bring a custom concert series to life that promises to be unforgettable. Whether you’re a fan of hip hop or just looking for something exciting to do this summer, you won’t want to miss the show!
For years, both Jay-Z and Rihanna have been iconic figures in popular culture. They’ve conquered radio waves around the world with their chart topping hits, but now they’re taking things even further by joining forces with Budweiser on an unprecedented endeavor. The brand’s commitment to celebrating music has resulted in some truly remarkable experiences over the years, from sponsoring major festivals to collaborating with emerging artists. With “Made For Music,” fans get access to exclusive performances tailored specifically for them.
The first ever performance of “Made For Music” is sure to be a star-studded event as two of today’s biggest names come together for an incredible night of entertainment. From state fairs across America to global tours, it’ll be hard not to join in on the fun when Jay & RiRi take center stage. Get ready because this musical extravaganza is only getting started!
The Collaboration
Jay-Z and Rihanna, two of the biggest names in music today, joined forces with Budweiser to create “Made for Music.” This collaboration was an effort to help showcase local talent around the world while giving back to communities in need.
The project kicked off at a huge event held in New York City that featured performances from Jay-Z and Rihanna as well as other top artists on the scene. The goal of this event was to bring awareness about how important it is for us all to support our local artists and their unique contributions to culture.
As part of the partnership, Budweiser also donated $1 million dollars towards revitalizing community centers across America. This money will go towards creating safe spaces where people can come together through creativity and music – something that both Jay-Z and Rihanna have long been passionate about. With this generous donation, countless lives are sure to be positively impacted by this powerful initiative.
Impact On Music Industry
The collaboration between Jay-Z and Rihanna with Budweiser has had a tremendous impact on the music industry. Not only did it bring attention to local artists, but it also provided them with support from big names in the world of entertainment. With this funding, these smaller talents can now use their creativity to reach bigger heights – something that was previously unattainable without help from record labels or other major corporations.
Moreover, Budweiser’s generous donation towards reviving community centers is sure to have an even greater influence on up-and-coming musicians. By creating safe spaces for people to come together through music and art, there will be more opportunities for budding talent to hone their skills and break into the larger scene. This initiative could potentially be life-changing for those who are able to take advantage of its resources.
This campaign by Jay-Z and Rihanna exemplifies how powerful partnerships between celebrities and corporate entities can be used to make a positive difference in our communities. It sets a precedent for future projects which seek to provide similar assistance and shows just what can be achieved when we all work together towards achieving common goals.
Conclusion
Paragraph 1:
I have discussed Jay-Z and Rihanna’s collaboration as an example of how brands are now using music to reach their target audiences. This has been a successful endeavor, as the partnership between Budweiser and these two artists demonstrates. The combination of their unique sounds and styles created something that was truly special for fans worldwide.
Paragraph 2:
This collaboration is just one instance of many where brands have sought to use popular music in order to increase visibility and exposure. It serves as a reminder that we should always be open to new opportunities and partnerships when it comes to our favorite musicians. Music is meant to bring people together, so why not let brands join the party?
Paragraph 3:
All in all, this collaboration between Jay-Z, Rihanna, and Budweiser shows us what can happen when we take risks and think outside the box. There is no telling what could come next from these three powerhouses – but I’m sure whatever they create will continue to make waves in the music industry for years to come.
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.
