Rita Ora Face of Superga’s Spring/Summer 2013 Collection

Roc Nation's Rita Ora is the latest R&B singer to land a sneaker endorsement deal. Like Alicia Keys and Teyana Taylor's dealing with Reebok, minus the creative input, the 22-year-old Ora was tapped by Italian sneaker maker Superga to front its Spring/Summer 2013 campaign. The "How We Do" singer replaces brand ambassador Alexa Chung, who had to step back due to her U.S. TV commitments.

The below photos and video showcases the Kosovo-born, British-raised singer in a music studio rocking the brand's new colored lamé incarnations, the metallic bootie version, and its classic white styles in various glamorous and relaxing shots.

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Gary Gentles

Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.

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