Rihanna | The Saleswoman Timeline

By |2012-06-08T09:41:39+00:00June 8th, 2012|Categories: Photos|Tags: |0 Comments

Rihanna is a sales machine and I’m not referring to just music. While other artists are struggling to just sell records, Ri-Ri is endorsing deodorants to sportswear with brands like Clinique, Reebok, Vita Coco, Nivea and Secret.

From her start in the music business in 2005, Rihanna has been a sought after ambassador to cosign brands and products. The Barbadian star’s appeal to garner millions of followers has helped her attract big dollars from various corporations looking to increase their bottom line. Couple this with over 25 million albums sold and 60 million singles worldwide as of 2012, we’re guessing FORBES’ was on the money for ranking her fourth for their 2012 most powerful celebrity.

Currently Rihanna has an estimated net worth of $72 million, but this number will continue to climb as she is now making a run for Hollywood. Her fragrance, Reb’l Fleur, adds millions more to her coffers, as does her heavy touring schedule that included over 85 shows in 2011-1012. In addition, she recently announced a brand new fragrance called ‘Naked.’

Scroll through Ri-Ri’s revenue timeline. What products did you purchase to add money to her purse?

Rihanna

Rihanna

Secret: Secret Body Spray was the first to see Rihanna’s potential, signing her to her first endorsement deal.

Rihanna

Rihanna

Nike: The “Just Do It” brand used Rihanna’s “SOS” to create an interactive music video with instructions on how to follow the footwork, in addition to a quiz to determine a ladies’ dance personality.

Rihanna

Rihanna

J.C. Penney: Rihanna was a fresh young face so it made sense for J.C. Penney to incorporate her with new junior clothing brand Miss Bisou.

Rihanna

Rihanna

Clinique: Clinique gave Rihanna a reason to be “Happy,” giving her an endorsement check for working in a advertising campaign for the fragrance. The “Just Be Happy” record written by Ne-Yo was recorded by Rihanna as part of the promotion.

Rihanna

Rihanna

CoverGirl: A deal with CoverGirl proved that Rihanna was a star, while the powerhouse brand ties their product to household names. Past spokes-models include Tyra Banks, Brandy, Molly Sims, Faith Hill, Queen Latifah and Drew Barrymore; good company.

Rihanna

Rihanna

Reb’l Fleur: Jay-z’s licensing company Iconic Fragrances signed Rihanna to her first perfume line ‘Reb’l Fleur.’ Labeled after a nickname Ri-Ri’s grandmother called her, the scent “had a subtle hints that linger and leaves a sexy memory.”

Rihanna

Rihanna

Gucci: This should have been a sign Ri-Ri loved body ink, she was contracted by Gucci to appear in a campaign for the Tattoo Heart Collection.

Rihanna

Rihanna

Rebelle: For the Barbadian beauty, one fragrance was not enough after creating a sexy scent the in the first bottle. She opted to formulate a fruity-floral perfume under the Rebelle brand.

Rihanna

Rihanna

Nivea: During centennial year for Nivea, Rihanna was tapped as a spokeswoman in which she featured “California King Bed” in the advertising campaign for “100 Years of Skincare.”

Rihanna

Rihanna

Totes: What accessory could the “Umbrella” record help gain more profits? That was rhetorical. Rihanna added flavor to the classic accessory brand.

Rihanna

Rihanna

Optus: Rihanna can sell more than fashion and beauty products, she pitched Optus prepaid cell phone during the ‘Last Girl on Earth’ tour in Australia.

Rihanna

Rihanna

Armani: Rihanna aligns herself with high–end fashion designer Armani to release a collection of her own jeans and lingerie. The pop star posed in several inducing photos for the promotions.

Rihanna

Rihanna

Barbados Tourism Authority: A deal to earn money, while promoting her birthplace was probably a no brainier. Rihanna has become the most prominent Barbadian celebrity in the world and her nationality was a component that helped propel her music.

Rihanna

Rihanna

Vita Coco Coconut: While many artist select wine or spirit business alliances Rihanna goes the opposite direction by securing a deal with a nonalcoholic beverage. Hoping for success like 50 Cent’s Vitamin Water deal, Rihanna pushes the coco coconut water to new and larger consumer base.

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