Ne-Yo Unveils "Burnin' Up" Teaser ClipWed, Apr 04, 2012
“We wanted to express that…though this is a Malibu product, it’s not Malibu Rum,” Ne-Yo said. “This is the sexier side of what Malibu does, if I do say so myself.”
Since he was unable to find a song fitting enough to portray the new line of liquor, the singer created an original track to serve as the signature sound for the drink. On the song, Ne-Yo explained, “It’s basically talking about how you take the smooth of the rum and the fire of the tequila and bring ‘em together to just create a whole ‘nother sexy thing.”
The full video will premiere on April 9th.