Ne-Yo Unveils "Burnin' Up" Teaser ClipWed, Apr 04, 2012
âWe wanted to express thatâŠthough this is a Malibu product, itâs not Malibu Rum,â Ne-Yo said. âThis is the sexier side of what Malibu does, if I do say so myself.â
Since he was unable to find a song fitting enough to portray the new line of liquor, the singer created an original track to serve as the signature sound for the drink. On the song, Ne-Yo explained, âItâs basically talking about how you take the smooth of the rum and the fire of the tequila and bring âem together to just create a whole ânother sexy thing.â
The full video will premiere on April 9th.