British singer/songwriter Ella Eyre teamed up with Italian automaker FIAT for the promo of the new FIAT 500 by using the Emotions' classic, “Best Of My Love.”
The gist of Ella’s remake coincides with the remake of FIAT’s new, improved vehicle. Head of Brand Ambassador FIAT UK Sebastiano Fedrigo explained, "You don't replace an icon – you embrace it and evolve it, and that's what we've done with the New FIAT 500. It has been truly re-mastered and reloaded, and we wanted to mark the launch with a spectacular and memorable event and what better way than to use the car to re-master an iconic track.”
On September 2nd, Ella performed the song live in London during the product launch.