Alicia Keys Sings ‘A Change Is Gonna Come’ For Equality In New Nike Commercial

Nike is on the “resist “train…

The athletic apparel company has released a powerful commercial featuring Alicia Keys singing Sam Cooke’s pivotal ballad “A Change Is Gonna Come” with the message for hope that the real world can be more like the sports world in terms of equality.

Filmed in downtown Cleveland, Ohio and directed by Melina Matsoukas, the commercial also features big names such world-renown athletes such as Cleveland Cavs star LeBron James,  tennis champ Serena Williams, Olympic gold medalist Gabby Douglas, and more.

In behind-the-scenes footage, Keys explains what equality means to her. “Basically, the opportunity to do anything, and to have access to everything. And to not ever be held back or stopped because you are different or you believe something different or you look different or you love different, and it’s that simple. I don’t know why it seems so hard for people to get sometimes,” she said.

Watch the 90-second ad and the behind-the-scenes footage below.