K. Roosevelt, a member of producer Hit-Boy’s label and respective group HS87, drops an avant-garde visual to accompany the singe “Cold.”
The clip could have been the standard club fare, but that’s too easy! The song’s jarring transitions make this song pop, much like the visual directed by Shin Fujita, which focuses predominately on bright colors, blue paint and glitter on a model.
“Cold” can be found on K. Roosevelt’s Journey EP and HS87‘s We the Plug compilation.