Lady Gaga’s ‘ARTPOP’ Loses Steam, Sales Projections Fall Below 275k

Lady Gaga's anticipated album, "ARTPOP," is not doing as well as previously thought.

According to new projections, the album will fall well below expectations from earlier this week that placed it with a no.1 charting debut and sales at or near 350,000 copies.

Based on sales from Monday forward, trusted sources say the "Applause" and "Do What U Want" led album will sell around 260,000 copies first week.

No doubt a blow for Gaga, who has been promoting the album heavily this week, the total will still place her among this year's pack of strong sellers including Katy Perry and Miley Cyrus, but far short of her last album, Born This Way's over 1 million selling debut.

"ARTPOP" could mark Gaga's second No. 1 album, following her last studio effort, 2011's "Born This Way." It bowed with 1.1 million sold. (That debut benefited from an Amazon MP3 offer that sold it for 99 cents on two days of its debut week. Billboard estimates that the 99 cent version resulted in 440,000 copies of the album's first-week haul.)," reports Billboard. "Overall, "ARTPOP" will rack up the fifth top 10 set for Gaga, who previously notched top 10s with her first album "The Fame" (No. 2 peak in early 2010), "The Fame Monster" (EP) (No. 5 in 2009), "The Remix" (No. 6 in 2010) and "Born This Way."

Gaga will continue to promote this album throughout the month with appearances and performances, including a set at the 2013 American Music Awards.