Rihanna Joins NIVEA As Brand Spokesperson, Sheds Clothes in Promo Photo

Rihanna has just been announced as the latest A-list spokesperson to front cosmetics brand Nivea, in a special campaign to celebrate their 100th anniversary.

The singer posed nude for a special campaign, “The 100 Years Skincare for Life,” which kicks off in May with a series of celebratory events, which will coincide with the launch of Rihanna’s LOUD world tour, for which NIVEA has just been announced as a sponsor.

“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,” says NIVEA board member, Markus Pinger. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”

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