Beyonce Redefines Diva : Sasha Fierce Sets Records, Fights Opposition and lands Woman of the Year… Sasha Fierce may be a figment of Beyonceâs imagination but sheâs proven to be a winning alterego for the former Destinyâs Child starlet. Answering a self imposed question, Beyonce redefined the word diva in 2009 with the words âa diva is a female version of hustlerâ. While critics and opposing forces have criticized her choices, wardrobe and marriage this year alone, Beyonce continues to work hard for the title of being the hardest working female in show business. Not only dominating music but film, television, apparel, and retail, Beyonce has made 2009 a banner year. While her third studio album âI Amâ¦ Sasha Fierceâ was released in November of 2008, the album and its astounding number of successful singles peaked in 2009. To date, âI Amâ¦ Sasha Fierceâ has spawned eight singles, including the aforementioned âDivaâ and its follow up âEgoâ as well as the chart-topping hits âSingle Ladies (Put A Ring On It)â and âHaloâ. Labeled with multi-platinum certification (RIAA), âI Am Sasha Fierceâ has become much more than an album but has perhaps served as a launch pad for Beyonce. In less than ten months the album has spawned three successful packages including the celebrated âAbove and Beyonce DVD/CDâ featuring remixes including âEgoâ with Kanye West; a concert DVD and behind the scenes package titled âI Amâ¦ Yoursâ and a revamped deluxe edition of âI Amâ¦ Sasha Fierceâ featuring a remix with fellow 2009 starlet and Billboard Women in Music honoree Lady Gaga. However, as with any measure of success, comes controversy and trouble. Facing opposition while on tour, Beyonce was slammed by extremists who not only believed her dress and stage presence was inappropriate but a catalyst for âunclean behaviorâ. Lambasted in both Malaysia and Egypt, Beyonce held her head high and continued to make moves worldwide. Partnering with Samantha Thavasa in Japan, Beyonce made a number of high profile appearance showcasing the Thavasa line while also sharing âSasha Fierceâ with Japanese audiences at the countryâs heralded Summer Sonic Festival. Overall Beyonce played well over 80 dates worldwide in 2009, including a four night stint at Wynn Las Vegasâ Encore Theater. Getting up close and personal with fans, Beyonce filmed footage from the concerts which not only reached fans in the venue but a worldwide audience through the âI Amâ¦ Yoursâ DVD/Blu ray set and an exclusive ABC special dubbed Beyonce: I AM Yours. Much like she does in the ABC special âBeyonce: I AMâ¦ Yours,â Beyonce took control of her own destiny behind the camera in 2009. Not only fighting her on screen husbandâs seductive temp worker Ali Carter, Beyonce worked behind the scenes as an executive producer in âObsessedâ. Taking that experience from âObsessedâ to animeâ, Beyonce took on Nick Jr.’s fun spirited childrenâs program âWow! Wow! Wubbzy!â. Calling the four episode voice role âfunâ Beyonce was quoted stating âIt was all about my inner child and me being 5 years old all over again.” Beyond the music, films, tours and television related projects; Beyonce gave back and celebrated those who gave to her in 2009. In addition to celebrating a one year wedding anniversary (Jay-Z), Beyonce gave back through Feed Americaâs âShow Your Helping Handâ campaign by donating food goods and encouraging fans to do the same. Capping off a busy 2009, Beyonce was honored by Billboardâs Women in Music as its pick for Woman of the Year 2009. Citing her work both on and off stage, Women in Music applauded Beyonceâs work ethic, humanitarian efforts and ability to empower and inspire women everywhere (Billboard). While weâre not sure what 2010 holds for Beyonce at this point, she definitely redefined diva in 2009.
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