Chris Brown To Offer ‘Dance’ Lessons, Challenges Fans To ‘Run It’

Projected to be one of the Holiday season’s most requested gifts, U-Dance, a virtual dance gaming system has tapped Grammy Award-winning star Chris Brown to provide dance lessons — sort of … “U-DANCE is cool because it lets you perform real dance moves – and, of course, because it features my song Run It,” says the “Superhuman” singer. Hitting stores this month, U-Dance is completely dance-mat free. Through the use of a patented technology, the U-DANCE gaming system combines the hot trend of dance with motion sensing technology allowing players’ feet to be the controller and enjoy a wide range of motion. “We are thrilled to launch this revolutionary dance game with Chris Brown, one of today’s most popular performers, and offer a lucky winner the exciting opportunity to star in their very own dance video,” said Adam Biehl, senior director, global brand marketing, Hasbro Inc. In addition to featuring “Run It,” U-Dance is sponsoring a dance contest that allows fans to vote on Chris Brown’s hottest dance moves at for a chance to win a training session with a choreographer and the chance to perform in their own dance video. “The online videos show off some of my hottest dance moves – it’s hard to pick a favorite so I thought I’d let my fans choose for me,” said Brown. The U-DANCE “Superstar” Sweepstakes kicks off today and will run through November 18, 2008 on (visit site for details and official rules). Visitors to the site can view videos featuring some of Chris Brown’s most exciting dance moves and vote on the move they think is the coolest. Visitors aged 8-17 will have the opportunity to enter a sweepstakes for the chance to win a trip to Hasbro Studios in Rhode Island where the winner will be given a training session by a choreographer and perform in their very own dance video which will be posted on the U-Dance website.


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