by Staying true to the Mudd Jeans mission, “To provide the junior market with a fresh, hip line”, Mudd Jeans introduces their new denim collection, Delicious Curves by Mudd. This sexy line, designed especially to flatter the curvy girl aged 15 to 24, features the renowned Mudd fit and flare, comes in seventeen (17) designs and features fabulous embellishments such as crystals, lace trim, embroidery, bleaching, and tacking – elements not often found in jeans at the moderate price point. It will be available in-stores nationwide beginning November 2005 and will retail at reasonable and affordable prices ($29.99 – $38). As the leading junior jeans brand, Mudd now greatly expands its reach with Delicious Curves and continues its strong commitment to empower girls and celebrate the diversity of teens in America today. “We’re extending the brand to all segments and cultures including urban, Latina and curvier women, to whom certain items in Mudd weren’t available”, says Mudd’s President of Sales, Jay Gorman. Platinum recording artist and actress Ashanti is the spokesperson for Delicious Curves by Mudd, and will represent the brand in a national launch campaign featuring personal appearances, a sexy ad campaign and television spot, sweepstakes, prizes and more. Ashanti remarked, “As a female, it is important to find the jean that fits perfectly and Delicious Curves is that jean, but it is also great to represent a collection whose price point is affordable to all girls. This definitely is Girl Power!” “We are thrilled to be working with Ashanti,” said Catherine Sadler, President of Catherine Sadler Group, the agency charged with the development of the marketing campaign. “It was important for us to find a girl who would personify Delicious Curves. Ashanti was the perfect fit – both literally and figuratively! She has broad appeal with girls of all ages and backgrounds and a built-in teen fan base with her work in music, television and film.
