Grammy-winning R&B/Soul veteran John Legend aims for the heartstrings with the powerful music video for his new single “Preach.”

The video was directed by Dominique DeLeon and encourages viewers to action. The clip is first of its kind to use YouTube’s donate/fundraising feature in which viewers will be able to donate (via a donate button) to FREE AMERICA.

“The idea behind the song is that sometimes we can get so frustrated by the news and what’s going on and there’s this scatter going on in ourselves,” John Legend states in a press release. “Do we become apathetic? Do we become engaged? Do we just talk about it, or do we do something?”

In 2015, John initiated the #FREEAMERICA campaign in an effort to change the national conversation surrounding our country’s misguided criminal justice policies and to end mass incarceration.

EGOT-winning, critically acclaimed, multi-platinum singer-songwriter John Legend has garnered ten Grammy Awards, an Academy Award, a Golden Globe, a Tony Award, and an Emmy Award among others. Of the small group of 15 EGOT winners, John is only the second African-American and first black man to achieve this status.