Multi-Grammy award-winning recording artist and songwriter Carvin Winans has released a new single entitled “Once in a Lifetime.” The song is the first track from Winans’ debut solo album, In The Softest Way, which will arrive at the top of 2019.
“Once in a Lifetime” is a steppin’-worthy groove full of exhalation for a once-in-a-lifetime lover. “But you came along, I felt a love so strong / you did everything so differently / Like a precious gift so rare, even hold me up in prayer, I know this can’t happen twice,” he sings on the first verse.
Carvin launched his career over 30 years ago with his brothers as part of the iconic group, The Winans, but he’s always desired to release a solo album. When talking about his first solo album, Winans says, “I am truly humbled and honored that for my first solo album God blessed me to work with some of the most talented and gifted people on the planet…Stevie Wonder, Jimmy Jam & Terry Lewis, Kenny G, Tommy Sims, Carlos Battey and last but not least, my wife Chérie Winans…just to name a few! I pray my fans enjoy listening to this album as much as I enjoyed making it!”
Stream “Once in a Lifetime” below:
“Once In A Lifetime” by Carvin Winans is a soul-stirring ballad that celebrates the profound and transformative power of true love. The track, characterized by its lush instrumentation and emotive vocals, captures the essence of finding a love that comes around only once in a lifetime.
Carvin Winans’ vocal performance is deeply moving, showcasing his rich, velvety voice that conveys both tenderness and strength. His delivery is imbued with genuine emotion, reflecting the heartfelt gratitude and awe that accompany such a rare and precious connection. The lyrics poetically express the beauty and depth of this unique love, painting vivid pictures of moments that feel almost magical in their intensity and significance.
The song’s production is elegant and timeless, featuring a blend of soulful melodies, gentle piano, and sweeping strings that create an intimate and cinematic atmosphere. The arrangement allows Winans’ voice to shine, supported by harmonies and instrumentation that enhance the song’s emotional impact without overpowering it.
“Once In A Lifetime” is more than just a love song; it’s a celebration of the kind of love that transforms lives and defines destinies. Carvin Winans’ masterful blend of lyrical depth and vocal prowess ensures that the song resonates deeply with listeners, reminding them of the beauty and rarity of a truly extraordinary love. This track is a testament to Winans’ ability to touch the heart and soul with his music, leaving a lasting impression long after the final note fades.
In 2013, Carvin Winans formed a new group,3 Winans Brothers, with his brothers BeBe Winans and Marvin Winans. The next year they released an acclaimed self-titled album, which garnered an NAACP Image Award.
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