After shaking up the UK R&B scene with his 2016 EP The Night Shift, UK R&B sensation Jordan King releases visuals for his latest track “Do That.”
The fun summer vibe we hear on the track is surely reflected in the visuals. Co-directed by King himself, we are treated to the link up of the summer complete with a BBQ, red cups, a DJ, and even King sitting playfully in a basketball net. Reminiscent of the laid-back, feel good vibes we all remember from DJ Jazzy Jeff and The Fresh Prince’s much loved video “Summertime,” Jordan King has certainly provided the sit back and unwind anthem of this summer.
“I wanted to make a ‘song people could party to’ whilst still giving them that authentic R&B vibe,” King said.
Watch below:
“Do That” by Jordan King is a sleek and sultry R&B track that effortlessly blends smooth vocals with a laid-back groove. The song explores the dynamics of attraction and the chemistry between two people, delivering an intoxicating mix of sensuality and charm. From the opening notes, there’s a palpable sense of intimacy that draws listeners into its seductive embrace.
The production in “Do That” is polished yet understated, with a subtle rhythm section and mellow instrumentation creating a relaxing atmosphere. The bassline provides a steady foundation, while soft synths and delicate guitar riffs add texture to the arrangement. This minimalist approach allows Jordan King’s soulful voice to take center stage, with the instrumental elements serving as a complementary backdrop.
Jordan King’s vocals are smooth and expressive, carrying a sense of warmth and confidence. His delivery is both soothing and playful, perfectly capturing the seductive nature of the song. The lyrics focus on the alluring moments of attraction, emphasizing the subtle cues and gestures that make sparks fly. The chorus is memorable, with a catchy hook that underscores the song’s central theme of chemistry and connection.
Throughout the track, there’s a relaxed yet engaging energy, with Jordan King’s voice guiding listeners through the ebb and flow of romantic tension. The song has a timeless quality, reminiscent of classic R&B while still feeling fresh and contemporary. Overall, “Do That” is a smooth and seductive track that resonates with anyone who has felt the spark of attraction and the thrill of connecting with someone on a deeper level. With its soulful vocals and laid-back production, it’s a track that invites you to relax, unwind, and enjoy the ride.
“Do That” is first of many tracks to come from his sophomore EP Broken.
@JordanKingUK
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