Ed Sheeran could have easily shot a music video for “Shape of You” in a club, but instead, he chooses to spotlight his struggle with relationships. In the Jason Koenig-directed clip, shot on location in Seattle, WA, the UK soul-pop singer-songwriter meets a female in a boxing gym, but as things start to kick off with them, she leaves without any trace. Sheeran continues to train for his fight but takes some bully-busting in a Sumo match.
“Shape of You” recently debuted at #1 on Billboard’s Hot 100 chart, marking Sheeran’s first time topping the U.S. singles chart as an artist. The song will appear on his highly-anticipated upcoming album, Divide, arriving on March 3 via Atlantic Records.
According to a press release:
Drawing inspiration from a wide array of experiences and subjects, Sheeran takes you through a hugely personal journey; be that reflecting on past relationships, family memories, his musical career or his time off traveling the world in 2016. Musically, “÷” is a varied collection of beautifully orchestrated and emotive ballads, impassioned raps laid over hip hop beats, timeless acoustic guitar masterpieces, and innovative, idiosyncratic pop music.
In a recent interview with British GQ, Sheeran not being popular was his motivation and insist that goes for fellow musician Taylor Swift.
“There’s an underdog element to it. Taylor [Swift] was never the popular kid in school. I was never the popular kid in school. Then you get to the point when you become the most popular kid in school – and we both take it a bit too far,” he explained. Sheeran is a known Swift squad member; she even recently helped promote his new music.
“She wants to be the biggest female artist in the world and I want to be the biggest male artist in the world,” he added. “It also comes from always being told that you can’t do something and being like, ‘F–k you. I can.'”
He’s well on his way!