Multi-platinum selling South African vocalist Lira has released her sixth studio album, Born Free on March 25th, which is currently #3 in Top Selling Albums on iTunes in Africa.
Already a beloved superstar in her homeland, the charismatic songbird is ready to introduce international ears to her alternative R&B sound with Born Free, which offers a persuasive testament to the human spirit’s ability to transcend in the face of obstacles and seemingly insurmountable odds.
When asked to elaborate on the significance of the title “Born Free” Lira says, “I grew up in a world where I faced so many limitations. I realized defining freedom for myself and subsequently living it was what I needed to do. In exploring this, the concept of “Born Free” became clearer. I want people to realize how powerful they are and that they can own their freedom. This album has become more than a body of musical work, it seeks to inspire and create change – physically and most importantly, mentally.”
Purchase Born Free on iTunes HERE, and check out her high-energy performance of her newest single “Be About It” below: