Dawn Richard takes her creativity to uncharted territory with the futuristic visual for her song “Tide.” In the clip, an “Amazonian warrior that travels through a harsh fantastical world to confront all obstacles and attain the light.”
The visual, which you can purchase here, is a statement of strength and the overcoming of adversity.
“I chose to make this my next video, because I’m not releasing singles,” Dawn told us during an exclusive listening of her new album, Blackheart. “This is a passion project”
As far as the video’s concept, Dawn adds: “I really wanted to work with digital, I wanted to take technology to the next level, and I wanted to show people that a black female artist could do something incredible and groundbreaking.”
“Tide” is only available on vinyl, which Dawn blessed us with as a gift during her listening session.
Dawn’s sophomore album, Blackheart, the follow up to 2012’s Goldenheart, is in stores now (purchase above).