Shortly after the Billboard announcement that he’s now signed to Warner Bros. exec Lyor Cohen’s new “content company” 300 Entertainment, Eric Belligner drops the K2-assisted cut “Rihanna,” a doo wop-esque, slow jam so auto-tuned and finger-snapped-up, it sounds like something T-Pain would dream up in concept and sound, but the groove is infectious, nonetheless.
Bellinger’s deal with Cohen will give him the major push and distribution that he currently lacks.
About the new partnership, Bellinger tells Billboard, “300 will be the umbrella; they have so many resources that we can plug into. Lyor told us, ‘We really like 'I Don’t Want Her' — you just need help pushing it. That’s where I come in.’ Nieman and I are still going to push YFS, signing artists as well as other writer/producers,” he says about his own label, which isn’t going anywhere.