Lady Gaga’s ‘ARTPOP’ sale projections may have slipped under 300,000 copies in its first week, but her deal with retailer H&M seems to be shifting albums. According to reports, shoppers have been snatching up copies of the project.
‘ARTPOP’ is on schedule to shift 260,000 copies in its first week, but it’s unlikely that this total include the H&M sales. Nonetheless, the probable No. 1 debut will help her land one of this year’s top sellers, but it’s a far cry from her last album, Born This Way's over 1 million selling debut.