Roc Nation artist Rita Ora has been tapped by Madonna and her daughter Lola to front their new clothing line, Material Girl. Rita will be the international spokes model for the juniors' lifestyle brand; she will star in the 2013 fall campaign.
"Rita is a talented beauty, but what really drew us to her is the confidence she oozes through her music and her unique sense of style," said Madonna and Lola in a joint statement.
Ora also voiced her excitement on Twitter over the $765,000 deal writing, "Joining forces with Madonna & Lola! It’s Official Ritabots – I’m the new face of @MaterialGirl. #thisisamoment for me #icon #mymuse #argghhhhh #yeeeeaaahhhhhhh #excited."
The British singer is working on her second album with music producer Dev Hynes.