"The Voice" coach Adam Levine has his eyes on more than judging and mentoring contestants with NBC.
Signing a development deal last week, Levine will begin pitching programming, including new series and specials, for NBC in the coming weeks and months.
According to NBC Entertainment, Levine and producing partner, Jordan Feldstein, have an exclusive one-year first look development deal, focusing on scripted and alternative programming.
"It would be impossible to quantify Adam's influence and importance to the success of 'The Voice,'" said Paul Telegdy, President, Alternative and Late Night Programming for NBC Entertainment. "Given those enormous contributions, we're very anxious to work with him and Jordan to see what future shows they develop that can find a home here at NBC."
Levine has coached on "The Voice" since its inception. He is also lead singer of super group Maroon 5 ("Daylight," "This Love").
In addition to "The Voice," Levine has appeared on "Saturday Night Live" as well as co-starring in the FX miniseries "American Horror Story: Asylum."