Singer/actress Keke Palmer has teamed with the YWCA USA and Saving Our Daughters to help combat the issues of bullying and abuse with young people throughout the nation. Palmer’s drive for the campaign comes from her own personal experience with a bully as well as one of her biggest fans, Iliss Marie Benjamin, who lost her life to brain cancer.
“I was a victim of a bully when I was 8 years old, some kids in my class made fun of me because my hair was very curly and hard to manage,” said Palmer. “I am 18 years old and still, I remember it was painful, to be different, to have an illness like Little Iliss, to be different from the crowd for any reason can make you a target of a bully.”
Palmer continued, “I am so pleased to be a part of this anti-bullying campaign and sincerely hope that together we can make a difference.”
In her roll, Palmer will work on campaigns to empower women across the globe.
“We are so excited about having such an extraordinary singer & actress as Keke Palmer, to address these issues of bullying & abuse worldwide with the YWCA USA and with both our missions” stated CEO of Saving Our Daughters, Curtis Benjamin.
According to Tavia Pauling, Chief Operating Officer of Saving Our Daughters, “Keke will be the exclusive leader for the “Oath Project” where young girls are encouraged to take an oath for anti-bullying. This initiative will launch online via Facebook and Twitter to acquire pledges from 50,000 teens and 250,000 adults to take 8 immediate action steps to prevent bullying.” The pledge initiative will be accompanied by an anti-bullying PSA featuring Keke that will premiere nationally in October 2011 during National Bullying Awareness month. Keke will also use the promotional platform of her upcoming film, “Joyful Noise” opening January 2012 and her forthcoming sophomore album due out in spring 2012 to bring further awareness and attention to this cause.