As the 53rd annual Grammy awards approach us in a few days, Hollywood has been filled with pre-Grammy parties in preparation for the big event. Some of the industryâs most prominent stars showed up last night at Avalon to support the recent collaboration between Belvedere Vodka and (RED)â¢ to create the Belvedere (Product)REDâ¢ Special Edition bottle. Half of the proceeds from this special edition bottle will be donated to support the global fight against AIDS. Joining this campaign is R&B sensation, Usher, who has been named the brand ambassador for the product.
Aside from Usher, many celebrities were excited to support this socially responsible product. âAs artists we can take all the time, but it is especially important for us to also give back,â said Fatman Scoop, who deejayed at the event.
Singer Anthony Hamilton also agreed, saying that âit is really important to [him] to come out and supportâ the movement against AIDS. In fact, this battle has also had a personal impact on his life. Hamilton mentioned, âWell, this is very real to me. My wife has lost both her mother, her father, and we just lost her brother to AIDS; so it is three people in her immediate family. Itâs really real in my life.â
Nevertheless, spirits were high inside the packed venue, as Usher graced the stage to properly kick-off this launch party, as he performed a range of his hit singles for over an hour, such as âCaught Up,â âNice and Slow,â âU Donât Have to Call,â âU Make Me Wannaâ and âOMG.â The Grammy-winning artist showed the crowd no plans of slowing down at all, coming off of his recent announcement of the second-leg of his âOMG Tourâ and special appearance at the Superbowl Halftime show. His next performance will be at the Grammy Awards on Sunday alongside mentee, Justin Bieber.
Other celebrities in attendance of the event included Chelsea Handler, Estelle, Jenny McCarthy, Paris and Nicky Hilton, LeToya Luckett, Jay Sean, Jordin Sparks, and Jermaine Dupri.