Get ready to see more of Grammy nominated recording artist Drake. The “Best I Ever Had” rapper/singer has not only teamed up with Sprite for its latest campaign, but has also gone animatronic. Titled “The Spark,” Sprite’s new campaign features an online mixing tool that will enable people to make their own tunes using stems from Drake’s music and remixing them with music from emerging artists around the world. The first TV commercial for The Spark, titled “Unleashed,” features Drake struggling to find inspiration in the studio while recording his hit song “Forever.” Drinking Sprite, Drake is then able to unleash his lyrical prowess. The commercial will air in cinema and made its television debut during the pregame telecast of Super Bowl XLIV. “The animatronics model is cool because it’s an exploded version of me that shows all the components of who I am and the things that inspire my music. After I drink a Sprite, the model reassembles, leaving me completely focused to deliver the perfect take,” said Drake. “The Sprite ad ‘Unleashed’ gives a behind-the-scenes view of my process of recording a song in-studio.” Watch the making of Drake’s ‘Unleashed’ commercial HERE.
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