Todd Smith Still Cool With Sears, NCIS

While reports issued last week have called for the demise of LL Cool J’s affordable line of clothing through Sears, a spokeswoman says the retailer still loves the current NCIS actor. LL Cool J, aka Todd Smith, launched the line of apparel last fall stating: “It feels really good in this economic climate for me as not only an artist, but as a businessman to be able to present something to America that I know will make things a little easier for people.” Since its debut in stores, LL Cool J’s line has been joined by several celebrity affiliated apparel and fragrance products including Andre Benjamin’s “Benjamin Bixby” but, like other items for sale at retail, each line has been effected by troubling economic conditions. Contrary to reports that his line is being pulled due to “poor sales,” a Sears spokesperson told that it values its partnership with the former “Phenomenon” rapper/actor. “Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears’ wide assortment of tees, denim and hoodies.” In related news, LL Cool J’s will appear on NCIS’ “Legend Conclusion” episode Tuesday, May 5.


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