Chrisette Michele Partners With TBS for ‘House Of Payne’ Campaign

R&B songstress Chrisette Michele has partnered with TBS, television’s #1 comedy network, for a promotional campaign designed to publicize new episodes of the highly rated sitcom Tyler Perry’s HOUSE OF PAYNE. As the centerpiece of the campaign, Michele has recorded a new, original song entitled “I Gotta Love Jones” for HOUSE OF PAYNE, which will be featured in on-air spots and other promotional elements. Four new episodes of Tyler Perry’s HOUSE OF PAYNE are slated to air back-to-back Wednesday, June 4, at 9 p.m. (ET/PT). “This campaign and the new song ‘I Gotta Love Jones’ for HOUSE OF PAYNE allows us to reach viewers just as they are ‘jonesing’ for summertime, family reunions and barbeques,” said Vicky Free, vice president of entertainment marketing for TNT, TBS and TCM’s Emerging Marketing and Partnerships business unit. “Like Tyler Perry’s HOUSE OF PAYNE itself, the campaign celebrates family fun, love and the crazy times to be had when a family of characters gets together.” Complimenting the campaign is a 60 second music video that features LaVan Davis, Cassi Davis, Lance Gross, Larramie Doc Shaw dancing along with Michele on “I Gotta Love Jones.” Also featured will be a 2:30 piece on the making of the music video to be shown in Regal Cinemas around the country. Additional versions of the song will be featured in shorter on-air spots and on radio, while the full video will be made available online at tbs.com and http://www.defjam.com, as well as on Michele’s MySpace page. Chrisette Michele burst onto the R&B scene last year with the release of I Am, her debut album from Def Jam Recordings. She was recently nominated this year for a Grammy in Best Female R&B Performance category for the song “If I Had My Way.” She has also earned an NAACP Image Award nomination as Outstanding New Artist and a Vibe Music Awards nomination for Breakthrough Artist of the Year.

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