T-Pain’s ‘Nappy Boy’ Imprint Set For Strong 2008

R&B singer T-Pain is gearing up for a strong 2008, producing songs for other acts, as well as producing the acts on his Nappy Boy roster. Of his Nappy Boy artists, he tells billboard that he is particularly excited about a group called Girlfriend, which he expects will have a single out early next year, via Nappy Boy/Atlantic. Nappy Boy, which will launch as a digital label in January 08, will also promote rapper Tay Dizm, whose album will arrive in March, and T-Pain’s original rap group, the Nappy Headz. “Nappy Boy is T-Pain’s brand and umbrella label,” manager Michael Blumstein tells Billboard. “The label will be a full-fledged indie label with PR, promo and everything else a physical label has, but will never go physical. You’ll never see any albums in retail stores.” Meanwhile, T-Pain’s own work will be everywhere in the coming months. On the branding side, he’s working with eyewear maker Oakley to develop a signature line of T-Pain “Oil Can” frames. Musically, he’s produced at least four songs, Blumstein says, on Usher’s spring album, including possible first single “At the Time,” and is featured on upcoming songs from Mariah Carey, Jennifer Hudson and Rick Ross. He’s also co-producing Omarion’s next project with Timbaland.


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