Jazze Pha signs Lloyd to ShoNuff Records with in partnership with Atlantic Records. Atlantic Chairman/CEO Craig Kallman commented: “I am very happy to welcome Lloyd into the Atlantic family. He is an amazing singer and a gifted songwriter, with a hugely charismatic personality. Although he’s only 20, Lloyd has been a recording artist for almost a decade, and it shows in the genuine soulfulness and depth of his music. He is about to come into his own as a major star, and we’re thrilled to join with ShoNuff Records and Jazze Pha to bring Lloyd the breakthrough success he has long deserved.” “When surrounded by greatness, you’re destined for it,” said Lloyd. “Not only am I now in the company of my peers at Atlantic Records – with the likes of T.I., Gnarls Barkley, Juvenile, Lupe Fiasco, Trey Songz and so many others – but through Henry “Noonie” Lee and Jazze Pha’s ShoNuff, I’m also presented with the opportunity to create my own legacy with my company, Young Goldie Productions. We will make history. For there are only two kinds of people in this world, spectators and players. So let’s play!” “I believe that with Lloyd, we at ShoNuff are in a perfect world,” noted Jazze Pha. “I say this because Lloyd is someone I respect and admire not only as an artist and songwriter, but as a young business person who is very in tune with the music of tomorrow. The fact that he has the sound and the look, that he can pull his records off live on stage, and that he is a real ‘people person’ all come together to make him an exceptional talent. ShoNuff!”
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