R&B artist Ginette Claudette returns with a music video for her sultry and bouncy single, “Slow Up,” a song from her latest project, ‘On To Something.’
“It’s no secret a lot of my influence comes from ‘90s R&B. It’s an era I love. I wanted to bring that vibe and aesthetic to this video by drawing from some of my favorite R&B and hip hop artists,” Ginette says about the 90s-inspired visual. “‘Slow Up’ has such a gritty vibe. Ugly face all day when you hear it! It’s got a future/past thing going on, so there’s something for everyone.”
“Slow Up” is intoxicatingly delicious. “Tell me if you’re really gonna ride for me / Is it just for show, are you down for me / Slow Up,” Ginette declares.
Ginette released On To Something on November 30, 2017 via Summerchild Records/RED MUSIC.
About the project, Ginette proclaims, “On this new project, I start to peel back a lot of layers on a lot of the things I have been self-conscious about for so long and, until now, have held inside. For the first time, I was able to unapologetically say what I wanted while disregarding the outside pressures that I’ve faced for so long. And I am excited to share it with the world,” says Ginette Claudette on the project.”
“Slow Up” by Ginette Claudette is a soulful R&B track that beautifully captures the essence of slowing down and savoring the moments in a relationship. Claudette’s smooth and emotive vocals are the centerpiece of the song, drawing listeners into a narrative that emphasizes the importance of appreciating the present rather than rushing through life.
The track opens with a gentle, melodic introduction that sets a reflective tone. As the beat kicks in, a rich blend of percussion and bass creates a warm and inviting soundscape. Claudette’s vocal delivery is both powerful and intimate, conveying a sense of vulnerability and honesty. Her lyrics speak to the desire to pause and cherish the time spent with a loved one, encouraging a mindful approach to love and life.
The chorus, with its repeated plea to “slow up,” is catchy and poignant, reinforcing the song’s central message. The production is polished yet understated, allowing Claudette’s voice to shine and the lyrics to resonate deeply. The minimalist arrangement, featuring subtle electronic elements and soulful harmonies, enhances the emotional depth of the track.
“Slow Up” stands out for its relatable theme and heartfelt performance. Ginette Claudette’s ability to convey complex emotions with simplicity and grace makes this song a compelling listen for anyone looking to reflect on the pace of their own relationships and life.
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