Apple Music exclusively premieres the new music video for Anderson .Paak’s latest single, “Tints,” featuring rapper Kendrick Lamar. The record is the first release from his forthcoming sophomore album, Oxnard, set for release via Aftermath Entertainment on November 16th.
The Colin Tilley-directed 5-minute short film features cameos from Dr. Dre and his wife Nicole Young and plots around social injustice issues, especially the treatment of Black Americans in America.
“Tints” is a precursor for what’s to come in anticipation for the album from the Grammy Nominated recording artist, producer, and multi-instrumentalist.
“I feel like ambition is missing from today’s music,” he told Rolling Stone. “This is the album I dreamed of making in high school, when I was listening to [Jay-Z]’s The Blueprint, The Game’s The Documentary, and [Kanye West’s] The College Dropout.”
Here’s a sneak peek of the “Tints” music video: http://apple.co/TintsOnAM
“Tints” by Anderson .Paak, featuring Kendrick Lamar, is a vibrant and funky anthem that explores themes of privacy and escapism in the limelight. The Apple Music video for “Tints” adds a rich visual narrative to the track’s upbeat and energetic vibe. Directed with a keen eye for detail, the video complements the song’s lively groove with a series of colorful and eclectic scenes.
The video opens with Anderson .Paak cruising in a classic car, a symbol of the desire for privacy (“I need tints”) amidst fame. The cinematography is vivid and stylish, capturing the essence of the song’s funky beat with quick cuts and dynamic camera movements. As the video progresses, it transitions through various settings—from neon-lit clubs to everyday street scenes—each representing different facets of life under the public eye.
Kendrick Lamar’s cameo is seamlessly integrated, adding his signature intensity and lyrical prowess to the mix. The interplay between Paak and Lamar is electric, showcasing their chemistry and mutual respect as artists. Throughout the video, playful and surreal elements, like dancing silhouettes and whimsical animations, add a layer of visual intrigue and creativity.
Overall, the “Tints” Apple Music video amplifies the song’s message with its visually striking and entertaining portrayal of the dualities of fame. It’s a celebration of individuality and self-expression, wrapped in the irresistible rhythms and soulful sounds that define Anderson .Paak’s music.
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