Upscale Music Group/Interscope Records newcomer Jaira Burns unleashes her new single, ‘OKOKOK,’ a playful and upbeat anthem for people who need to gain strength.
The catchy record, which was produced by Noiseclub, is the first release from the blue-haired Pennsylvania native’s upcoming EP, ‘Burn Slow.’ The project will arrive in 2018 and follows an accomplished 2017 for Jaira. In July (2017), her breakout single “Ugly” was handpicked by Olivier Rousteing as the musical backdrop for the Beats/Balmain ad campaign which featured Kylie Jenner.
“I know what I want and I’ll unapologetically pursue it, even if it means breaking a few rules,” Jaira explains.
Jaira is gearing up to play the Bonnaroo Music Festival on Friday, June 8 in Manchester, TN
Listen to Jaira Burns’ “OKOKOK” below:
“OKOKOK” by Jaira Burns is an energetic pop track with a defiant edge, offering a spirited anthem for those who refuse to be underestimated or dismissed. The song’s infectious beat and catchy hooks create a vibrant atmosphere, inviting listeners to embrace their confidence and assert their independence.
The production features an upbeat tempo with punchy drum patterns and lively synths that set a playful yet assertive tone. The rhythm is driving, giving the song a sense of urgency and momentum. This energetic backdrop complements Jaira Burns’ bold vocals, which are full of attitude and charisma.
Jaira Burns delivers the lyrics with a mix of sass and determination, capturing the essence of the song’s message: she’s unapologetic and ready to prove her worth. Her vocal delivery is strong and confident, perfectly embodying the spirit of someone who won’t back down. The chorus is catchy and repetitive, with the phrase “OKOKOK” serving as a rallying cry for resilience and self-assurance.
Lyrically, “OKOKOK” is about standing up for oneself and not allowing others to dictate your worth. The words resonate with anyone who’s felt underestimated or doubted, encouraging them to push back against negativity. Overall, “OKOKOK” by Jaira Burns is an empowering pop track that celebrates individuality and the strength to stay true to oneself, making it a perfect anthem for those who march to the beat of their own drum.
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