Upscale Music Group/Interscope Records newcomer Jaira Burns unleashes her new single, ‘OKOKOK,’ a playful and upbeat anthem for people who need to gain strength.
The catchy record, which was produced by Noiseclub, is the first release from the blue-haired Pennsylvania native’s upcoming EP, ‘Burn Slow.’ The project will arrive in 2018 and follows an accomplished 2017 for Jaira. In July (2017), her breakout single “Ugly” was handpicked by Olivier Rousteing as the musical backdrop for the Beats/Balmain ad campaign which featured Kylie Jenner.
“I know what I want and I’ll unapologetically pursue it, even if it means breaking a few rules,” Jaira explains.
Jaira is gearing up to play the Bonnaroo Music Festival on Friday, June 8 in Manchester, TN
Listen to Jaira Burns’ “OKOKOK” below: