Ari Lennox continues to give her October 2016-released ‘PHO’ EP flight.
In late September, the soulful songstress dropped a visual for the song, “Night Drive,” and now she returns with another music video from the project, this one for “GOAT.”
In the dimly-lit clip, Dreamville/Interscope singer/songwriter sings the soulful and intoxicating song while standing on grass in the company of two dogs.
Ari has been riding high since inking a deal with rapper J. Cole’s imprint. Currently, the Washington D.C. native is touring with Cole on his “4 Your Eyez Only World Tour,” which heads to Europe starting Sept 29th.
Regarding her new project, Ari says it sounds like, “Modern, relaxed, turned up soul… It’s just chill with trappy vibes reminiscent of the beautiful music from the ’70s.”
Watch the visual for “GOAT” below and purchase the EP here:
“GOAT” by Ari Lennox is a soulful R&B track that celebrates confidence, self-assurance, and the feeling of being the “greatest of all time.” The song opens with a smooth instrumental, featuring a laid-back beat and warm basslines that create a mellow yet energetic vibe. The production is polished, with a mix of retro soul elements and modern touches that set a relaxed yet empowering tone.
Ari Lennox’s vocals are rich and expressive, delivering the lyrics with a sense of confidence and flair. She sings about embracing her inner strength and celebrating her uniqueness, using the “GOAT” (Greatest of All Time) concept as a metaphor for self-empowerment. Her delivery is filled with charm and charisma, conveying the message that true greatness comes from being unapologetically yourself.
The chorus is catchy and memorable, with a smooth melody that reinforces the song’s theme of confidence and self-worth. The harmonies add depth and texture, enhancing the overall soulful feel of the track. Throughout the song, the instrumentation remains subtle yet engaging, allowing Lennox’s vocals to shine without overwhelming the rhythm.
“GOAT” is a song that resonates with its empowering message and soulful sound. It’s a track that encourages listeners to embrace their own greatness and not be afraid to shine. With its smooth production and Ari Lennox’s captivating vocals, “GOAT” is a track that inspires confidence and self-belief, reminding us all that we have the power to be the best versions of ourselves.
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