Ashanti is back with new music, and taking the high road to do so: we’re talking partnering with one of the highest persons in the land, First Lady Michelle Obama, to help promote her new single “Let’s Go.”
With Mrs. Obama’s Partnership for a Healthier America (PHA) initiative, Ashanti’s single encourages people to drink more water daily for the Drink Up campaign. Get this: the more people who use the #DrinkUpAshanti hashtag on Twitter and Instagram, the more “hydrated” the song and video becomes, which means a brighter video and eventually, the whole song will be available on iTunes! As seen it in a behind-the-scenes clip (below), the video will have four levels of “hydration,” as more color is added to the video.
Innovative!
Ashanti adds, “I love that my song is being used to encourage people to make a really easy choice: drinking more water every day. It’s even more rewarding when it’s being done in a creative, positive way.”
First Lady Michelle Obama adds, “With their hard work and creativity, groups like Drink Up have encouraged people across the country to drink more water, and they have helped increase demand for—and sales of—healthier products,” said First Lady Michelle Obama. “From talking fountains to surfing competitions and now through partnerships with artists like Ashanti, Drink Up is proving that if we promote healthier options in fun and exciting ways and make those options affordable and accessible for families, we can continue to make the healthy choice the easy choice.”
Check out the current state of the video below, and use #DrinkUpAshanti to see the video go its full potential.
