From her trio of singles, 24-year-old JoJo drops the second visual for the song "Say Love," a power ballad from her upcoming Atlantic-debut LP.
The seasonal clip is set in a rustic, autumn setting as she yearns to hear more from her boyfriend. “I want you to say love / When I say love you, you just say me too, but I want you to say love,” she passionately sings to her distant beau in the countryside.
About the video, the powerhouse singer told BuzzFeed, “I wanted something to contrast our stylized warehouse from ‘When Love Hurts’”. This song called for something open and intimate, while focusing on the tension of being with someone but not fully being on the same page. Calling out for more. The backdrop of sprawling field and tall trees reminded me of autumn in New England, my favorite time and place.”
The next single to get a video treatment is “Save My Soul.”
“Say Love” by JoJo is a soulful ballad that captures the essence of heartache and longing with its poignant lyricism and emotive vocals. JoJo’s powerhouse voice takes center stage as she delivers a heartfelt performance that resonates with raw emotion and vulnerability.
Lyrically, “Say Love” explores the pain of unrequited love and the frustration of being unable to express one’s true feelings. JoJo’s introspective lyrics and soulful delivery convey the depth of her longing and the ache of unanswered questions, creating a poignant narrative that strikes a chord with listeners.
Set against a backdrop of stirring melodies and lush instrumentation, “Say Love” creates a hauntingly beautiful atmosphere that draws listeners in from the very first note. The song’s atmospheric production and evocative arrangement add depth and intensity to JoJo’s emotive performance, immersing listeners in the bittersweet journey of love and loss.
With its heartfelt lyricism and soul-stirring vocals, “Say Love” showcases JoJo’s talent as both a vocalist and a storyteller, leaving a lasting impression with its emotional depth and authenticity. It’s a song that speaks to the universal experience of longing and heartache, offering solace and understanding to those who have loved and lost.
