Kelly Rowland has signed on to be the face of Seagram’s Escapes, a colorful, flavored beer brand.
Rowland will add her own signature flavors to the plethora of thirst-quenching flavors already in the collection, as well as appearing in associated print, TV, and social media ads. Not only will her likeness be used, she’s also pen a song for the marketing campaign.
Jennifer McCauley-Topor, Seagram’s Associate Brand Director, told Eurweb, “What makes Kelly such a great fit for Seagram’s Escapes is that while she is a celebrity musician, actress and global style icon, her friendly, sincere and approachable personality is extremely relatable. She is an inspiration to women proving that ‘you can have it all.
Kelly added, “I’m so excited to be teaming up with Seagram’s Escapes. The wide variety of flavors are a reflection of my lifestyle – refreshing, fun, creative, varied, inspired and, of course, colorful. Seagram’s Escapes are great when I have a quick moment to just relax,” said Rowland.
Kelly is ensuring her coins don't dry up anytime soon and I can't be mad at that! Congrats, Kelly!