The 14th anniversary of R&B songstress Aaliyah’s untimely passing was on August 25th, and her family has launched a fragrance in her honor called Aaliyah by Xyrena.
Her mother and brother Diane and Rashad Haughton collaborated with Xyrena, a new vegan and cruelty-free, L.A.-based fragrance company to create a fragrance inspired by various scents Aaliyah wore.
“Aaliyah by Xyrena is unisex but leans masculine, as Aaliyah favored traditional men’s scents in line with her signature, sexy tomboy image. The formula is also a hue of black which was Aaliyah’s favorite color. Aaliyah by Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, violet and leather; with top notes of mint, lavender and mandarin. 5% of all sales from this release will be donated to The Aaliyah Memorial Fund.”
Rashad says in a statement, “It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life.”
Killian Wells, CEO of Xyrena added, “I grew up with Aaliyah’s music. As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished by Aaliyah’s fans and also introduce her to a new generation.”
That's a good look! You can pre-order the fragrance at Xyrena.com.
Check out the promo for the fragrance below: