A star is born!
The Weeknd releases the music video for his hit single, "Can't Feel My Face," via Apple's Music Connect. In the Grant Singer-directed clip, the Canadian R&B artist sings into a microphone while standing on a dimmed stage. He later transitions to a few Michael Jackson-esque moves before bursting into flames and burning triumphantly.
The Weeknd is scheduled to release his new album, Beauty Behind the Madness, on August 28th.
Based on the performance of the set's singles, "The Hills" and "Can't Feel My Face," early estimates say the album will sell "250k and could well grow" in its first week.